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Jeffrey Eisenberg, co-founder and CEO of Future Now Inc., talks about:
- The importance of making available to web site visitors the information they want and need to make the buying decision.
- How to rethink the buying process: change the focus from the way we want to sell to the way customers want to buy.
- How the focus is shifting away from designing web “pages”.
- The 3 questions to ask yourself which captures the essence of persuasion architecture.
Please share your questions, feedback or suggestions about this podcast here.
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As a long time fan and student of Jeffrey's work at www.Futurenowinc.com, I have to admit I was really excited about this teleseminar. As I did on the call I strongly recommend Call To Action and Persuasive on Online Copywriting (books Jeffrey has authored).
Jeffrey is a big thinker...and he draws on a extraordinarily wide range of data points to build his ideas. As a result, I think some of this call (the first half) may have been hard to access for people who are new to Jeffrey's ideas as the discussion was fairly high-level and academic in nature. That said, the head shift Jeffrey is delivering is pure gold so the teleseminar is probably worth a "re-listen" if there are parts you don't quite grasp the first time through.
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I know I really should have stuck with it, but this Podcast had me scratching my head and wondering how I could find a practical use for this information within my websites. I have Mr Eisenberg's book on "call to action" and to be honest I found that really hard to read.
As you said at the beginning of the Podcast, it is post-college stuff (and even with an honours degree I didn't get it!). Maybe I will give it another go over the holidays...
I didn't think I was thick... now I'm not so sure!
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jvs - I'm with you...this one was hard to access...there are some big ideas, and Jeffrey is a whirlwind in a good and sometimes overwhelming way
That said, the podcast gets more practical in the second half of the call, so you may want to just start listening towards the end.
Anyhow, that is good feedback for Jeffrey and myself. Thanks for sharing.
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